Bloomberg News

CTC Media’s CTC TV Russia Audience Shrinks, TNS-Global Says

June 22, 2012

CTC Media Inc. (CTCM:US)’s CTC television channel fell to the seventh most-watched among Russian viewers 18 years and older in the week to June 17, from fifth a week before, as its audience dropped, according to TNS-Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, fell to 5.1 percent, from 5.3 percent in the week to June 10, data researcher TNS-Global said by e-mail yesterday.

CTC’s average daily audience among viewers 4 years old and over fell to 5.7 percent in the week to June 17 from 6.1 percent in the week to June 10, the data show. CTC remained in fifth place among viewers 4 years old and over, TNS-Global said.

Russia’s Pervyi Kanal was the most watched among both audience categories, pushing NTV Television to second in both segments. Government-controlled Rossiya-1 was the third-most watched in both categories and TNT TV was fourth, the data show.

REN TV and Fifth Channel outpaced CTC among Russian viewers 18 years old and older in the week to June 17, becoming the fifth- and sixth-most watched, the data show.

To contact the reporters on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Tal Barak Harif at tbarak@bloomberg.net


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Companies Mentioned

  • CTCM
    (CTC Media Inc)
    • $9.41 USD
    • 0.07
    • 0.74%
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