Bloomberg News

Facebook to Debut Real-Time Bidding for Ads

June 13, 2012

Facebook Inc. plans to introduce real-time bidding for advertising on its site, a technology used by Google Inc. and other Web companies to more effectively target ads to consumers. Jon Erlichman reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Running Time: 02:53


Best LBO Ever
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus