Bloomberg News

U.K. Arts Groups Tap Private Donors After Grant Cuts, FT Says

June 09, 2012

Arts organizations in the U.K. are increasingly turning to the private sector to raise money in the aftermath of government reductions in funding, the Financial Times reported.

Leeds-based Northern Ballet raised over 70 percent of its three-year funding target using initiatives like its “Sponsor a Dancer” campaign, whereby donors meet individual dancers and can watch them in rehearsal. Funding levels for the program start at 2,500 pounds ($3,868) to sponsor an apprentice and rise to 10,000 pounds for a first soloist, according to Northern Ballet’s website.

The Almeida Theatre in London invited corporate sponsors to a poker game with the cast of a recent production, the FT said. Almeida artistic director Michael Attenborough warned that arts organizations may take fewer creative risks as they focus on commercial success.

To contact the reporter on this story: Michelle E. Frazer in London at mfrazer@bloomberg.net

To contact the editor responsible for this story: Douglas Lytle at dlytle@bloomberg.net


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