Nintendo Introduces Wii U With Titles, Social Media Features

Reggie Fils-Aime, president of Nintendo of America Inc., speaks at the E3 Expo in Los Angeles. Photographer: Patrick Fallon/Bloomberg

Bloomberg News

Nintendo Introduces Wii U With New Titles, Social Media Features

By Michael White
June 05, 2012

Nintendo Co. introduced its new Wii U video-game console and controllers, offering richer versions of popular games such as “Super Mario Bros.” as well as social- media features popular with game players.

The new console and controllers will let players exchange messages and share scores as they play, Reggie Fils-Aime, head of Nintendo’s U.S. unit, said today at the E3 game conference in Los Angeles. The unit will also include links to popular video services such as Netflix Inc. (NFLX) The company planned to demonstrate 23 new game titles on stage today.

To contact the reporter on this story: Michael White in Los Angeles at mwhite8@bloomberg.net

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net

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