Bloomberg News

Salesforce to Buy Buddy for $745 Million in Social Expansion

June 04, 2012

Salesforce.com Inc. agreed to buy Buddy Media Inc. for about $745 million, its biggest purchase ever, adding marketing software to promote products on social sites including Facebook Inc. and Twitter Inc. Su Keenan reports on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Running Time: 02:16


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