Bloomberg News

GM Putting Dollars in Soccer Over the Super Bowl

May 31, 2012

Bloomberg's Betty Liu reports that General Motors Co., after ditching costly Super Bowl ads, is betting a five-year sponsorship of the Manchester United soccer club will bolster its Chevrolet line in the first test of the brand’s new global marketing strategy. She speaks on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Running Time: 00:23


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