Bloomberg News

Disney to Offer Disney Channel App That Allows Mobile Viewing

May 30, 2012

Walt Disney Co. (DIS:US)’s Disney Channel is releasing an application that will enable the children’s network to be watched on Internet-connected mobile devices.

The app may become available next week, Disney Chief Executive Officer Robert Iger said today at a Sanford C. Bernstein investor conference in New York. Comcast Corp. (CMCSA:US) has agreed to pay for the service, he said.

Disney is adding outlets for its films and television shows to boost revenue, Iger said. Disney Channel is drawing some of its highest ratings ever after making some shows available online, including on Netflix Inc.’s streaming service, he said.

“Anytime there’s a new platform or window, the goal is to increase incremental revenue,” Iger said.

Disney, based in Burbank, California, fell 0.6 percent to $45.22 at 11:12 a.m. in New York. The shares had climbed 21 percent this year before today.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


Too Cool for Crisis Management
LIMITED-TIME OFFER SUBSCRIBE NOW

Companies Mentioned

  • DIS
    (Walt Disney Co/The)
    • $88.61 USD
    • 0.62
    • 0.7%
  • CMCSA
    (Comcast Corp)
    • $54.26 USD
    • 1.04
    • 1.92%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus