Conversations are taking place between the two companies, Amy Lynn, a spokeswoman for NBC News in New York, said yesterday in an e-mail, without elaborating. The talks were previously reported by Adweek.
Microsoft and NBC started MSNBC in 1996, teaming up to create a 24-hour news channel and companion website. NBC agreed to acquire the news channel in 2005, leaving the Internet portion as a joint venture. The idea now would be to bring MSNBC.com under the broadcaster’s umbrella as well, giving it more control over the website and its content.
Comcast, the largest cable-television provider, acquired NBC Universal last year.
Peter Wootton, a spokesman for Redmond, Washington-based Microsoft, declined to comment on the MSNBC.com talks.
Shares of Philadelphia-based Comcast rose 0.5 percent to $28.93 yesterday, while Microsoft fell 0.1 percent to $29.07.
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