Bloomberg News

Verizon’s Viewdini Service Lets Users Search for Videos

May 22, 2012

Verizon Wireless, the largest U.S. wireless carrier, introduced a service called Viewdini that lets users search for movies, television shows and other videos to watch on their mobile devices.

Viewdini works with Verizon’s long-term evolution network and can search thousands of titles from video services such as Netflix Inc. (NFLX:US), Hulu Plus, mSpot, broadcaster and movie-studio websites, Verizon’s FiOS, Comcast Corp.’s (CMCSA:US) Xfinity TV and other cable providers, according to a statement today.

The move could help boost mobile video viewing and increase traffic on Verizon Wireless’s LTE network. The Basking Ridge, New Jersey-based carrier plans to introduce data-share plans this year designed to let subscribers pay one price for Internet use on multiple phones, tablets and other devices. While this could mean potentially lower prices for consumers, Verizon Wireless is betting that it will encourage heavier use, enticing them to buy higher-priced data plans.

The Viewdini service is free, though users may have to pay for the videos they’ve searched for.

“It’s all about convenience and choice for the user,” said Paul Macchia, a spokesman for Verizon Wireless.

To contact the reporter on this story: Scott Moritz in New York at

To contact the editor responsible for this story: Nick Turner at

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Companies Mentioned

  • NFLX
    (Netflix Inc)
    • $454.17 USD
    • 7.61
    • 1.68%
    (Comcast Corp)
    • $56.35 USD
    • -0.34
    • -0.59%
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