Bloomberg News

Sponsoring the London 2012 Olympics

May 18, 2012

To stage the Olympics there's no doubt you need a big budget. London 2012's organizers have raised almost half their 2-billion-pound balance sheet through sponsorship. But how valuable is it to be an Olympic sponsor and if you're not, can you cash in anyway? As the Games draw near and the ad campaigns ramp up, Olympics Correspondent Louise Beale has been finding out. (Source: Bloomberg)

Running Time: 02:02


Race, Class, and the Future of Ferguson
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus