NetSuite Inc. (N:US), the software maker majority-owned by Oracle Corp. (ORCL:US)’s Larry Ellison, is adding to its lineup of online applications with software enabling companies to manage consumer transactions from websites and mobile devices.
The software, which will be delivered to customers over the Internet, includes components for managing e-commerce merchandising and loyalty programs and can be used on tablets, including Apple Inc.’s iPad, the San Mateo, California-based company said in a statement.
“The devices workers are using now and expect their companies to support are myriad,” said Chief Executive Officer Zach Nelson in an interview, who will be demonstrating the new product, named SuiteCommerce, during a speech at the company’s annual customer conference in San Francisco today.
NetSuite is trying to expand in the crowded market for online business applications against companies including Salesforce.com Inc. (CRM:US), SAP AG (SAP), Microsoft Corp. (MSFT:US) and Oracle. Many e- commerce programs are designed for online shopping and don’t take tablet computers and smartphones into account, Nelson said.
Square Inc., the mobile payments company, plans to use the application to send data from merchants’ credit-card transactions to NetSuite’s financial applications, NetSuite said in a separate statement. Merchants will be able to use Square’s Register product to capture purchases on an iPad and then send the data to NetSuite.
SuiteCommerce will work with devices running Apple’s iOS and Google Inc. (GOOG:US)’s Android operating system, Nelson said.
Shares of NetSuite rose 1.5 percent to $43.26 in New York yesterday. The stock gained 6.7 percent this year before today.
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