Bloomberg News

ABC Adds 10 Shows to Schedule After ‘Housewives’ Ends

May 15, 2012

Walt Disney Co. (DIS:US)’s ABC broadcast network, flirting with NBC for last place in the young-adult audience advertisers target, is adding 10 new shows next season after “Desperate Housewives” ended its eight-season run.

“666 Park Avenue” and “Last Resort” are among the six dramas that will air in the TV season starting in September, Burbank, California-based ABC said today in an e-mailed statement. ABC Entertainment President Paul Lee will discuss the schedule today at Lincoln Center in New York.

ABC is seeking to build on a lineup that includes the returning first-season dramas “Revenge” and “Once Upon a Time.” The network, led by the comedy “Modern Family,” “Dancing With the Stars” and “Grey’s Anatomy,” is averaging 3.1 million prime-time viewers in the 18-to-49-year-old demographic. That’s down 3.7 percent from a year ago and trails NBC’s 3.19 million, according to Nielsen data as of May 13.

“Mistresses,” Nashville,’’ “Red Widow” and “Zero Hour” are the other new dramas, ABC said. The series finale of “Desperate Housewives” aired on May 13.

ABC also will add four comedies: “How to Live With Your Parents (For the Rest of Your Life),” “Malibu Country,” “The Neighbors” and “The Family Tools.” The network ordered new seasons of “Don’t Trust the B---- in Apartment 23,” “Happy Endings,” “Last Man Standing,” “The Middle,” “Modern Family” and “Suburgatory.”

Fall Presentations

Broadcast and cable networks are releasing their 2012-2013 schedules in so-called upfront meetings with advertisers to book advance commitments for the season.

Comcast Corp. (CMCSA:US)’s NBC unveiled its schedule May 13, News Corp. (NWSA:US)’s Fox released its schedule yesterday and CBS Corp. (CBS:US), owner of the most-watched TV network, will reveal its prime-time changes tomorrow.

NBC is adding seven comedies next year, including “Guys with Kids” from Jimmy Fallon. Fox ordered three comedies and two dramas, including “The Following” starring Kevin Bacon.

ABC will garner $2.35 billion in ad commitments ahead of next season, 2 percent more than a year earlier, Spencer Wang, an analyst in New York with Credit Suisse Group AG, wrote in a May 11 report.

CBS is expected to gain $2.78 billion in commitments, the most of the major networks, while Fox will collect $2.03 billion and NBC will receive $1.66 billion, Wang wrote.

Burbank, California-based Disney, the world’s biggest entertainment company, fell 0.4 percent to $45.01 at the close in New York trading (DIS:US). The stock has climbed 20 percent this year.

ABC’s fall prime-time schedule
(All times are ET)

MONDAY:     8:00 p.m.  “Dancing with the Stars”
           10:00 p.m.  “Castle”

In January:
           8:00 p.m.   “The Bachelor”
          10:00 p.m.   “Castle”

TUESDAY:  8:00 p.m.    “Dancing with the Stars the Results
Show”
          9:00 p.m.    “Happy Endings”
          9:30 p.m.    “Don’t Trust the B---- in Apartment 23”
         10:00 p.m.    “Private Practice”

In January:
          8:00 p.m.    “How to Live with Your Parents (For the
Rest of Your Life)” (New)
          8:30 p.m.    “The Family Tools” (New)

WEDNESDAY:
          8:00 p.m.    “The Middle”
          8:30 p.m.    “Suburgatory”
          9:00 p.m.    “Modern Family”
          9:30 p.m.    “The Neighbors” (New)
         10:00 p.m.    “Nashville” (New)

THURSDAY:
          8:00 p.m.    “Last Resort” (New)
          9:00 p.m.    “Grey’s Anatomy”
         10:00 p.m.    “Scandal”

FRIDAY:
          8:00 p.m.    “Shark Tank”
          9:00 p.m.    “Primetime: What Would You Do?”
         10:00 p.m.    “20/20”

In November:
          8:00 p.m.    “Last Man Standing”
          8:30 p.m.    “Malibu Country” (New)
          9:00 p.m.    “Shark Tank”
         10:00 p.m.    “Primetime: What Would You Do?”

SATURDAY:
          8:00 p.m.    “Saturday Night College Football”

SUNDAY:
          7:00 p.m.    “America’s Funniest Home Videos”
          8:00 p.m.    “Once Upon a Time”
          9:00 p.m.    “Revenge”
         10:00 p.m.    “666 Park Avenue” (New)

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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Companies Mentioned

  • DIS
    (Walt Disney Co/The)
    • $86.21 USD
    • -0.59
    • -0.68%
  • CMCSA
    (Comcast Corp)
    • $54.42 USD
    • -0.70
    • -1.3%
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