Bloomberg News

Preview: Building Brands for Asia

May 11, 2012

By 2030, two thirds of the world's middle class will be in Asia. For consumer brands, it's an unprecedented opportunity, but one full of potential pitfalls. How must Western companies adapt for the Asian consumer? And how are Asian companies building global brands that compete? Winning the wallets of a huge new consumer base--that's the challenge. (Source: Bloomberg)

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