Bloomberg News

Universal Will Add Warner’s Harry Potter World in Japan

May 10, 2012

Universal Studios Japan, owned by a Goldman Sachs Group Inc. (GS:US) unit, will invest about 45 billion yen ($565 million) to add the Wizarding World of Harry Potter to its Osaka theme park to lure visitors.

The exhibit is set to open in 2014 and will be based on stories created by J.K. Rowling in her best-selling books made into films by Warner Bros. and into a similar feature at Universal Orlando Resort in Florida, according to a joint statement from Warner and Universal today.

The attraction is expected to draw “millions” of customers, Tsuyoshi Morioka, USJ chief marketing officer, said today in Osaka. He declined to give targets for revenue or visitors. The operator also expects the Wizarding World to draw tourists from overseas, about half from China, he said.

USJ Co. operator of the Universal Studios Japan park was acquired by the Goldman unit SG Investments K.K. in 2009.

Adding the feature in Osaka will create 480,000 new jobs in Japan over 10 years, President Glenn Gumpel told reporters today in Osaka.

To contact the reporter on this story: Yuki Yamaguchi in Tokyo at yyamaguchi10@bloomberg.net

To contact the editors responsible for this story: Anjali Cordeiro at acordeiro2@bloomberg.net;


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