Bloomberg News

CTC Media 18-Plus Audience Share Rises, TNS-Global Says

May 10, 2012

CTC Media Inc. (CTCM:US)’s average daily share of viewers 18 years and older for its CTC television channel rose to 6.1 percent in the week to May 6, according to TNS- Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, rose from 5.5 percent in the previous week, data researcher TNS-Global said by e-mail today. CTC’s average daily audience among viewers 4 years old and over rose to 7.1 percent in the week to May 6, from 6.5 percent in the week to April 29, the data show.

CTC failed to regain the fifth-most watched ranking it had lost to REN TV in the previous week, while retaining its fifth place among viewers 4 years old and over, TNS-Global said.

Russia’s government-controlled Pervyi Kanal regained its top spot among both audiences, outpacing NTV Television, which had the third-biggest audience in both categories behind government-controlled Rossiya-1, the data show. TNT was the fourth-most watched channel ahead of CTC among viewers 4 and over.

To contact the reporters on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Emma O’Brien at eobrien6@bloomberg.net


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Companies Mentioned

  • CTCM
    (CTC Media Inc)
    • $10.62 USD
    • 0.03
    • 0.28%
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