Bloomberg News

‘Avengers’ Has 2nd-Best Single-Day Gross of $80.5 Million

May 05, 2012

Walt Disney Co. (DIS:US)’s “Marvel’s The Avengers” earned $80.5 million yesterday in U.S. and Canadian theaters, making it the second-biggest single-day gross in box- office history, according to Hollywood.com Box-Office.

The superhero film featuring Iron Man, Thor and the Hulk is expected to earn between $150 million and a weekend record of $170 million, according to analysts’ estimates. Time Warner Inc. (TWX:US)’s “Harry Potter and the Deathly Hallows: Part 2” holds the single-day record at $91.1 million, box-officer tracker Hollywood.com said.

The movie “will certainly wind up in the top five openings of all-time and could exceed ‘Harry Potter and the Deathly Hallows: Part 2’ and take the crown for the biggest opening weekend of all-time,” said Paul Dergarabedian, president of the box-office unit of Hollywood.com, in an e-mail. Disney’s mark may not be challenged until “The Amazing Spider-Man” and “The Dark Knight Rises” open in July.

He said “Avengers” may best the last “Harry Potter” based on Friday receipts, even after the midnight showings only tallied $18.7 million. He said IMAX Corp. may have accounted for 8 percent of that total, with showings “virtually sold out” in all locations.

Previous Movies

“The Avengers” is benefiting from the popularity of previous movies based on the characters, including Robert Downey Jr.’s two “Iron Man” movies. The film already had taken in $304 million outside the U.S. and Canada as of yesterday, Disney said in an e-mailed statement.

In the film, Marvel’s superheroes unite to battle an army led by Loki, the evil god of Norse mythology. In addition to Downey, the cast includes Scarlett Johansson, Jeremy Renner and Samuel L. Jackson.

The movie received an A+ CinemaScore, which is an exit- polling service that asks moviegoers what they thought of the film, Dergarabedian said. Such a rating is quite rare, he said.

To contact the reporters on this story: Dan Hart in Washington at dahart@bloomberg.net; Michael White in Los Angeles at mwhite8@bloomberg.net


Silicon Valley State of Mind
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

Companies Mentioned

  • DIS
    (Walt Disney Co/The)
    • $89.84 USD
    • -0.25
    • -0.28%
  • TWX
    (Time Warner Inc)
    • $77.02 USD
    • 0.03
    • 0.04%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus