Bloomberg News

Automakers’ U.S. April Incentive Spend Rose 4.7%, Autodata Says

May 01, 2012

Automakers in the U.S. increased spending on incentives in April by 4.7 percent to an average of $2,428 per vehicle, according to Autodata Corp.

Nissan Motor Co. (7201) boosted spending on discounts and promotions by 19 percent to $2,375 per vehicle, Woodcliff Lake, New Jersey-based Autodata said in an e-mailed statement. Chrysler Group LLC, majority owned by Fiat SpA (F), raised incentives by 17 percent to an average of $3,283, the researcher said.

Honda Motor Co.’s spending rose 15 percent to $2,486 on average. Toyota Motor Corp. (7203)’s discounts and promotions fell 11 percent to $1,688. Incentives increased 3.1 percent for General Motors Co. (GM:US) and 0.9 percent for Ford Motor Co. (F:US)

To contact the reporter on this story: Craig Trudell in Southfield, Michigan at ctrudell1@bloomberg.net

To contact the editor responsible for this story: Jamie Butters at jbutters@bloomberg.net


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