Bloomberg News

Automakers’ U.S. April Incentive Spend Rose 4.7%, Autodata Says

May 01, 2012

Automakers in the U.S. increased spending on incentives in April by 4.7 percent to an average of $2,428 per vehicle, according to Autodata Corp.

Nissan Motor Co. (7201) boosted spending on discounts and promotions by 19 percent to $2,375 per vehicle, Woodcliff Lake, New Jersey-based Autodata said in an e-mailed statement. Chrysler Group LLC, majority owned by Fiat SpA (F), raised incentives by 17 percent to an average of $3,283, the researcher said.

Honda Motor Co.’s spending rose 15 percent to $2,486 on average. Toyota Motor Corp. (7203)’s discounts and promotions fell 11 percent to $1,688. Incentives increased 3.1 percent for General Motors Co. (GM:US) and 0.9 percent for Ford Motor Co. (F:US)

To contact the reporter on this story: Craig Trudell in Southfield, Michigan at

To contact the editor responsible for this story: Jamie Butters at

Tim Cook's Reboot

Companies Mentioned

  • GM
    (General Motors Co)
    • $33.44 USD
    • -0.50
    • -1.5%
  • F
    (Ford Motor Co)
    • $16.36 USD
    • -0.29
    • -1.77%
Market data is delayed at least 15 minutes.
blog comments powered by Disqus