Bloomberg News

Starbucks CEO Says China 'Highly Profitable' Market

April 19, 2012

Starbucks Corp. Chief Executive Officer Howard Schultz talks about the company's business strategy for China.

Starbucks, based in Seattle, plans to triple outlets to more than 1,500 by 2015 in China as part of the company’s plan to grow outside the U.S. and win more coffee drinkers in the world’s most-populous nation. Schultz spoke yesterday in Shanghai with Bloomberg Television's Margaret Conley. (Source: Bloomberg)

Running time 01:55

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