Bloomberg News

Disney Hurt by ‘John Carter' Plots ‘Avengers' Blitz

April 11, 2012

Walt Disney Co. (DIS:US), after losing $200 million on the sci-fi film 'John Carter,' is mounting a superhero-style marketing campaign to ensure its next big-budget movie, “'arvel’s The Avengers,' is a blockbuster. Gigi Stone reports on Bloomberg Television's "Bottom Line." (Source: Bloomberg)

Running Time: 01:50


Video Game Avenger
LIMITED-TIME OFFER SUBSCRIBE NOW

Companies Mentioned

  • DIS
    (Walt Disney Co/The)
    • $92.51 USD
    • 0.59
    • 0.64%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus