Bloomberg News

Disney Hurt by ‘John Carter' Plots ‘Avengers' Blitz

April 11, 2012

Walt Disney Co. (DIS:US), after losing $200 million on the sci-fi film 'John Carter,' is mounting a superhero-style marketing campaign to ensure its next big-budget movie, “'arvel’s The Avengers,' is a blockbuster. Gigi Stone reports on Bloomberg Television's "Bottom Line." (Source: Bloomberg)

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