Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended April 1

April 10, 2012

The following tables list the prime-time averages for 11 U.S. broadcast networks for the week ended April 8.

Weekly Average
Current Season for the week of 04/02/12 - 04/08/12
Week 29 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     5.0     5770       9
CBS          1320     6.4     7340      11
NBC          1320     3.2     3700       5
FOX           900     4.0     4580       7
CW            600     0.7      770       1
ION          1320     0.7      760       1
UNI          1320     1.9     2130       3
TEL          1320     0.7      800       1
TF           1320     0.4      420       1
AZA          1320     0.1       90       0
ETV          1320     0.1      130       0

Persons 2+
ABC          1320     2.7     7720       7
CBS          1320     3.5    10260       9
NBC          1320     1.7     5030       5
FOX           900     2.3     6640       6
CW            600     0.3      990       1
ION          1320     0.3      960       1
UNI          1320     1.3     3650       3
TEL          1320     0.5     1320       1
TF           1320     0.2      690       1
AZA          1320     0.1      150       0
ETV          1320     0.1      200       0

Adults 18-49
ABC          1320     1.8     2280       5
CBS          1320     2.5     3200       8
NBC          1320     1.6     2000       5
FOX           900     2.1     2720       6
CW            600     0.4      570       1
ION          1320     0.3      340       1
UNI          1320     1.5     1880       4
TEL          1320     0.6      760       2
TF           1320     0.3      380       1
AZA          1320     0.1       90       0
ETV          1320     0.1       90       0

Season to Date Average
Current Season for 9/19/11 - 04/08/2012
Week 29 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         38191     5.3     6080       9
CBS         38189     7.5     8580      12
NBC         37707     4.6     5330       8
FOX         27080     5.3     6100       9
CW          17400     1.2     1350       2
ION         38280     0.7      820       1
UNI         38280     1.9     2130       3
TEL         38280     0.7      780       1
TF          38280     0.3      360       1
AZA         38206     0.1      120       0
ETV         38280     0.1      140       0

Persons 2+
ABC         38191     2.9     8290       7
CBS         38189     4.1    11990      10
NBC         37707     2.6     7590       7
FOX         27080     3.1     8960       8
CW          17400     0.6     1750       1
ION         38280     0.4     1070       1
UNI         38280     1.2     3600       3
TEL         38280     0.4     1240       1
TF          38280     0.2      590       1
AZA         38206     0.1      180       0
ETV         38280     0.1      220       0

Adults 18-49
ABC         38191     2.4     3120       7
CBS         38189     3.1     3950       8
NBC         37707     2.6     3280       7
FOX         27080     3.2     4120       9
CW          17400     0.8      980       2
ION         38280     0.3      400       1
UNI         38280     1.5     1880       4
TEL         38280     0.5      680       1
TF          38280     0.3      350       1
AZA         38206     0.1       90       0
ETV         38280     0.1      110       0

Each ratings point equals 1.147 million households.

Data are preliminary from March 26 - April 8.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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