Bloomberg News

McDonald's Searches for French Fry Perfection

April 09, 2012

Bloomberg's Alix Steel reports that biting into a McDonald’s Corp. (MCD:US) french fry should be like “walking on freshly fallen snow.” Barbara Booth, the company’s director of sensory science, was presiding over the fast-food giant’s semi-annual French Fry Evaluation -- a contest to cook perfect versions of McDonald’s “World Famous Fries.” She speaks on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Running Time: 01:58


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Companies Mentioned

  • MCD
    (McDonald's Corp)
    • $90.95 USD
    • -0.64
    • -0.7%
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