Bloomberg News

McDonald's Fries Undergo Rigorous 'Sensory' Tests

April 09, 2012

Barbara Booth, McDonald's Corp. (MCD:US)'s director of sensory science, talks about the company's semi-annual French Fry Evaluation, a competition between McCain Foods Ltd., ConAgra Foods Inc.'s Lamb Weston, and J.R. Simplot Co. to cook perfect versions of McDonald's French fries.

Following in the steps of grocery chains like Whole Foods Market Inc., McDonald's is responding to increasing demands from consumers wanting to know more about the provenance of their food. Mary Jo Kirby, a sensory technician at McClement Management Group, also speaks. (Source: Bloomberg)

Running Time: 02:15


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