Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended April 1

April 03, 2012

The following tables list the prime- time averages for 11 U.S. broadcast networks for the week ended April 1.

Weekly Average
Current Season for the week of 03/26/12 - 04/01/12
Week 28 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     4.9     5650       8
CBS          1320     7.1     8140      12
NBC          1320     3.1     3590       5
FOX           901     4.0     4600       7
CW            600     0.9     1060       1
ION          1320     0.7      790       1
UNI          1320     1.9     2200       3
TEL          1320     0.6      740       1
TF           1320     0.3      370       1
AZA          1320     0.1       80       0
ETV          1320     0.1      130       0

Persons 2+
ABC          1320     2.6     7530       7
CBS          1320     4.0    11530      10
NBC          1320     1.7     4870       4
FOX           901     2.3     6710       6
CW            600     0.5     1380       1
ION          1320     0.3     1010       1
UNI          1320     1.2     3610       3
TEL          1320     0.4     1130       1
TF           1320     0.2      620       1
AZA          1320     0.0      120       0
ETV          1320     0.1      210       0

Adults 18-49
ABC          1320     1.8     2270       5
CBS          1320     2.8     3590       8
NBC          1320     1.6     1990       4
FOX           901     2.2     2850       7
CW            600     0.6      790       2
ION          1320     0.3      380       1
UNI          1320     1.4     1840       4
TEL          1320     0.5      630       1
TF           1320     0.3      360       1
AZA          1320     0.0       60       0
ETV          1320     0.1       90       0

Season to Date Average
Current Season for 9/19/11 - 04/01/2012
Week 28 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         36871     5.3     6060       9
CBS         36869     7.5     8600      12
NBC         36387     4.7     5360       8
FOX         26180     5.3     6120       9
CW          16800     1.2     1360       2
ION         36960     0.7      820       1
UNI         36960     1.9     2120       3
TEL         36960     0.7      780       1
TF          36960     0.3      360       1
AZA         36886     0.1      120       0
ETV         36960     0.1      140       0

Persons 2+
ABC         36871     2.9     8280       7
CBS         36869     4.1    12010      10
NBC         36387     2.6     7650       7
FOX         26180     3.1     9000       8
CW          16800     0.6     1760       1
ION         36960     0.4     1070       1
UNI         36960     1.2     3600       3
TEL         36960     0.4     1230       1
TF          36960     0.2      590       1
AZA         36886     0.1      180       0
ETV         36960     0.1      220       0

Adults 18-49
ABC         36871     2.4     3130       7
CBS         36869     3.1     3950       8
NBC         36387     2.6     3310       7
FOX         26180     3.2     4140       9
CW          16800     0.8      980       2
ION         36960     0.3      400       1
UNI         36960     1.5     1880       4
TEL         36960     0.5      670       1
TF          36960     0.3      340       1
AZA         36886     0.1       90       0
ETV         36960     0.1      110       0

Each ratings point equals 1.147 million households.

Data are preliminary from March 19 - April 1.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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