Bloomberg News

The Toyota Prius Has Become a Brand in U.S.

April 03, 2012

Ivan Drury, an analyst with, a website in Santa Monica, California, that tracks vehicle pricing and sales data, talks about the U.S. car market.

Toyota Motor Corp. (7203)’s Prius hybrid was the third best-selling U.S. car line last month, helping Asian automakers post a 10 percent sales increase amid improving consumer demand for new vehicles. Drury speaks with Susan Li on Bloomberg Television's "First Up." (Source: Bloomberg)

Running time 03:41

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