Bloomberg News

CBS Says NCAA Basketball Championship Draws 21 Million Viewers

April 03, 2012

CBS Corp. (CBS:US) said its broadcast of the men’s college basketball championship game last night, won by the University of Kentucky (28266MF:US), averaged 20.9 million viewers, a 4 percent gain from last year’s finale.

Kentucky’s victory over the University of Kansas drew the second-biggest audience for the championship in the last seven years, New York-based CBS said today in a statement.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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