Bloomberg News

Carmakers’ U.S. Incentives Rise 2.6% in March, Autodata Says

April 03, 2012

Automakers in the U.S. increased spending on incentives in March by 2.6 percent to an average of $2,547 per vehicle, according to Autodata Corp.

Nissan Motor Co. boosted spending on discounts and promotions by 22 percent last month to $2,979 per vehicle, Woodcliff Lake, New Jersey-based Autodata said in an e-mailed statement. Chrysler Group LLC raised incentives by 12 percent to $3,332, Autodata said.

General Motors Co. (GM:US), Ford Motor Co. (F:US), Toyota Motor Corp. (7203) and Honda Motor Co. spent less on incentives compared with a year earlier, according to Autodata. U.S. light-vehicle sales rose 13 percent in March from a year earlier, Autodata said.

To contact the reporter on this story: Craig Trudell in Southfield, Michigan at

To contact the editor responsible for this story: Jamie Butters at

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