Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended March 25

March 27, 2012

The following tables list the prime-time averages for 11 U.S. broadcast networks for the week ended March 25.


Weekly Average
Current Season for the week of 03/19/12 - 03/25/12
Week 27 of Season

NETWORK DURATION  RATING   HOMES   SHARE
        (Minutes)         (000s)
============================================
Households
ABC          1320     4.4     5090       7
CBS          1320     6.2     7080      10
NBC          1320     3.4     3900       6
FOX           901     4.1     4670       7
CW            600     0.9     1080       2
ION          1320     0.7      820       1
UNI          1320     2.0     2250       3
TEL          1320     0.6      710       1
TF           1320     0.3      360       1
AZA          1320     0.1      100       0
ETV          1320     0.1      140       0

Persons 2+
ABC          1320     2.4     6860       6
CBS          1320     3.4     9780       9
NBC          1320     1.8     5310       5
FOX           901     2.3     6720       6
CW            600     0.5     1410       1
ION          1320     0.4     1040       1
UNI          1320     1.3     3720       3
TEL          1320     0.4     1120       1
TF           1320     0.2      610       1
AZA          1320     0.1      140       0
ETV          1320     0.1      230       0

Adults 18-49
ABC          1320     1.7     2170       5
CBS          1320     2.6     3330       8
NBC          1320     1.6     2020       5
FOX           901     2.2     2820       6
CW            600     0.6      780       2
ION          1320     0.3      370       1
UNI          1320     1.5     1890       4
TEL          1320     0.5      610       1
TF           1320     0.3      340       1
AZA          1320     0.1       90       0
ETV          1320     0.1      110       0

Season to Date Average
Current Season for 9/19/11 - 03/25/12
Week 27 of Season

NETWORK DURATION  RATING   HOMES   SHARE
        (Minutes)         (000s)
============================================
Households
ABC         35551     5.3     6050       9
CBS         35549     7.5     8600      12
NBC         35067     4.7     5400       8
FOX         25279     5.4     6150       9
CW          16200     1.2     1350       2
ION         35640     0.7      830       1
UNI         35640     1.8     2120       3
TEL         35640     0.7      780       1
TF          35640     0.3      360       1
AZA         35566     0.1      120       0
ETV         35640     0.1      140       0

Persons 2+
ABC         35551     2.9     8270       7
CBS         35549     4.1    12010      10
NBC         35067     2.7     7720       7
FOX         25279     3.1     9040       8
CW          16200     0.6     1750       1
ION         35640     0.4     1070       1
UNI         35640     1.2     3590       3
TEL         35640     0.4     1240       1
TF          35640     0.2      590       1
AZA         35566     0.1      180       0
ETV         35640     0.1      230       0

Adults 18-49
ABC         35551     2.5     3140       7
CBS         35549     3.1     3950       8
NBC         35067     2.6     3340       7
FOX         25279     3.3     4170       9
CW          16200     0.8      980       2
ION         35640     0.3      400       1
UNI         35640     1.5     1880       4
TEL         35640     0.5      670       1
TF          35640     0.3      340       1
AZA         35566     0.1       90       0
ETV         35640     0.1      110       0

Each ratings point equals 1.147 million households.

Data are preliminary from March 12 - March 25.

Source: Nielsen Co.

To contact the reporter on this story: Rodney Yap in Los Angeles at ryap@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


The Good Business Issue
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus