Bloomberg News

Canada Consumer Confidence Rises on Growth Outlook, Nanos Says

March 15, 2012

Canadian consumer confidence has risen from the previous month on reduced pessimism about how the economy will perform according to a Nanos Research poll.

The Nanos Economic Mood Index for March rose to 107.8 from 104.6 in February, which was the lowest since 2009, according to a report provided by Nik Nanos, president of the Ottawa-based polling company.

The balance of opinion on whether the economy will be stronger or weaker in the next six months was negative 5.3 in March compared with negative 8.4 in February, the Nanos poll found, the third-straight improvement.

“Canadians still display cautious optimism regarding the economy,” the report said.

The Expectations Index rose to 122.2 from 116.7, and the Nanos Pocketbook Index, based on questions related to personal finances and job security, rose to 96 from 94.6 in February. The Economic Mood index is a composite of the Pocketbook and Expectations indexes.

The “net perception” of Canadians about whether local real estate prices will rise in the next six months rose to 34.5 from 27.1. Net perception is calculated by subtracting the percentage of those who say real estate values will fall from the percentage of those who say they will rise.

The perception of job security fell to 43.9 from 45.5, the report said, while the measure for personal finances over the past year increased to negative 10.4 from negative 15.5 in February.

The Nanos poll of 1,004 Canadians was taken between March 9 and March 12.

To contact the reporter on this story: Greg Quinn in Ottawa at gquinn1@bloomberg.net; Theophilos Argitis in Ottawa at targitis@bloomberg.net

To contact the editor responsible for this story: Christopher Wellisz at cwellisz@bloomberg.net; David Scanlan at dscanlan@bloomberg.net.


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