Bloomberg News

WEEKLY-PRIMETIME-TV-RATINGS-TABLE

March 13, 2012

The following tables list the prime-time averages for 11 U.S. broadcast networks for the week ended March 11.

Weekly Average
Current Season for the week of 03/05/12 - 03/11/12
Week 25 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
           (Minutes)         (000s)
============================================
Households
ABC          1320     3.6     4100       6
CBS          1320     6.0     6930      10
NBC          1320     3.8     4310       6
FOX           900     4.1     4750       7
CW            600     0.7      830       1
ION          1320     0.8      940       1
UNI          1320     1.8     2060       3
TEL          1320     0.7      780       1
TF           1320     0.3      380       1
AZA          1320     0.1      100       0
ETV          1320     0.1      140       0

Persons 2+
ABC          1320     1.9     5480       5
CBS          1320     3.3     9510       9
NBC          1320     2.1     6010       5
FOX           900     2.4     6950       6
CW            600     0.4     1070       1
ION          1320     0.4     1210       1
UNI          1320     1.2     3420       3
TEL          1320     0.4     1250       1
TF           1320     0.2      630       1
AZA          1320     0.1      160       0
ETV          1320     0.1      230       0

Adults 18-49
ABC          1320     1.6     2050       5
CBS          1320     2.0     2610       6
NBC          1320     1.8     2350       5
FOX           900     2.4     3060       7
CW            600     0.4      560       1
ION          1320     0.3      420       1
UNI          1320     1.3     1720       4
TEL          1320     0.6      730       2
TF           1320     0.3      370       1
AZA          1320     0.1       90       0
ETV          1320     0.1      110       0

Season to Date Average
Current Season for 9/19/11 - 03/11/2012
Week 25 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         32911     5.3     6070       9
CBS         32909     7.6     8680      12
NBC         32427     4.8     5450       8
FOX         23478     5.4     6210       9
CW          15000     1.2     1360       2
ION         33000     0.7      820       1
UNI         33000     1.8     2110       3
TEL         33000     0.7      780       1
TF          33000     0.3      360       1
AZA         32926     0.1      120       0
ETV         33000     0.1      140       0

Persons 2+
ABC         32911     2.9     8310       7
CBS         32909     4.2    12140      11
NBC         32427     2.7     7820       7
FOX         23478     3.2     9140       8
CW          15000     0.6     1760       1
ION         33000     0.4     1070       1
UNI         33000     1.2     3580       3
TEL         33000     0.4     1240       1
TF          33000     0.2      580       1
AZA         32926     0.1      190       0
ETV         33000     0.1      230       0

Adults 18-49
ABC         32911     2.5     3160       7
CBS         32909     3.1     3980       8
NBC         32427     2.7     3390       7
FOX         23478     3.3     4220       9
CW          15000     0.8      980       2
ION         33000     0.3      400       1
UNI         33000     1.5     1880       4
TEL         33000     0.5      670       1
TF          33000     0.3      340       1
AZA         32926     0.1       90       0
ETV         33000     0.1      110       0

Each ratings point equals 1.147 million households.

Data are preliminary from Feb. 27 - March 11.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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