Bloomberg News

Knicks-Celtics and Lin’s Boston Return Help ABC Draw 27% Higher Ratings

March 05, 2012

The Boston Celtics’ overtime win over the New York Knicks and the Los Angeles Lakers’ victory over the Miami Heat combined to give ABC a 27 percent ratings boost over an equivalent basketball doubleheader last year.

Yesterday afternoon’s game at TD Garden in Boston, a 115- 111 loss for the Knicks that marked Harvard University graduate Jeremy Lin’s return to the Boston area for the first time becoming a New York starter, was seen in an average of 4.3 percent of U.S. homes in the top 56 television markets, according to Josh Krulewitz, a spokesman for Walt Disney Co. (DIS)’s ESPN, which oversees ABC Sports. The Lakers, led by Kobe Bryant, followed with a 93-83 win over the Miami Heat, earning a 5.2 major-market rating.

Last season’s equivalent matchups were a Chicago Bulls-Heat game and a Lakers-San Antonio Spurs meeting, Krulewitz said in an e-mail.

The Celtics’ Rajon Rondo topped Lin with 18 points, 20 assists and a career-high 17 rebounds, becoming the only player other than Hall of Fame members Wilt Chamberlain and Oscar Robertson to record at least 15 points, 20 assists and 15 rebounds in a game, according to the Elias Sports Bureau.

Lin, who has helped lead the Knicks into playoff contention after an 8-15 start, had 14 points, five assists and six turnovers.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.


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