Bloomberg News

Starbucks Plans to Boost German, European Business, FTD Says

March 02, 2012

Starbucks Corp. (SBUX) plans to gain market share in Europe by selling coffee pads and instant coffee, Chief Executive Officer Howard Schultz told FT Deutschland.

The company plans to boost European business by increasing marketing, he told the newspaper.

Germany should have more than 1,000 stores over time, up from today’s 150, and the first drive-through in Germany will be opening in the coming months, Schultz told the newspaper.

{http://tinyurl.com/782ex3w}

To contact the reporter on this story: Claudia Rach in Berlin at crach1@bloomberg.net

To contact the editor responsible for this story: James Ludden at jludden@bloomberg.net


Hollywood Goes YouTube
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus