Bloomberg News

Samsung Aims to Double Smartphone, Tablet Sales This Year

February 27, 2012

Samsung Electronics Co. (005930), the world’s second-largest handset maker, said it aims to double sales of smartphones and tablet computers this year with a wider range of Galaxy-branded devices, intensifying competition with Apple Inc. (AAPL)

Samsung, which shipped about 97 million smartphones last year, plans to introduce a successor to the Galaxy S II in the first half of the year and other models later, the company said in an e-mailed statement today. Suwon, South Korea-based Samsung didn’t disclose data for tablet sales and the 2012 target.

Samsung, locked up in global patent lawsuits with Apple over mobile technology and design, sold a record 300 million handsets including basic models in 2011, helped by the popularity of its Galaxy products that run Google Inc. (GOOG)’s Android software. The company expects to sell about 380 million handsets this year, including all types, J.K. Shin, head of the mobile business, told reporters in Barcelona yesterday.

“The target shows the confidence Samsung has,” Koo Ja Woo, a Seoul-based analyst at Kyobo Securities Co., said by telephone. “I’m not sure when the next iPhone will come out, but Samsung will keep introducing flagship models to keep pace. Also, low-end smartphones will be a new volume area.”

Samsung fell 0.8 percent to 1,171,000 won in Seoul trading today. The shares have gained 11 percent this year, compared with a 29 percent increase for Apple.

Global sales of the Galaxy S II reached 20 million in about 10 months since it went on sale, about seven months faster than shipments of its predecessor, Samsung said last week. Tablet sales may double to about 10 million units this year, Koo said.

At the Mobile World Congress show starting in Barcelona today, Samsung will unveil what it says will be the world’s thinnest smartphone, the Galaxy Beam. The phone can also be used as a video projector, the company said in a separate statement today. Samsung will also show two models of the Galaxy Tab 2 with 7-inch and 10.1-inch displays.

The company has sold about 2 million units of the Galaxy Note equipped with a 5.3-inch screen and a stylus since sales began in October, Samsung said today. The company expects to sell another 8 million units of the model by the end of this year and plans to introduce more pen-equipped products with different screen sizes, Samsung said.

To contact the reporter on this story: Jun Yang in Seoul at jyang180@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

Feb. 27 (Bloomberg) -- Poppy Trowbridge reports from the Mobile World Congress in Barcelona on the outlook for Asian smartphone makers. (Source: Bloomberg)

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