Bloomberg News

Oscars Audience Increases to 39.3 Million Viewers for 3.7% Gain, ABC Says

February 27, 2012

Host Billy Crystal performs onstage during the 84th Annual Academy Awards held at the Hollywood & Highland Center on Feb. 26, 2012 in Hollywood. Photographer: Kevin Winter/Getty Images

Host Billy Crystal performs onstage during the 84th Annual Academy Awards held at the Hollywood & Highland Center on Feb. 26, 2012 in Hollywood. Photographer: Kevin Winter/Getty Images

The 84th Academy Awards attracted an audience of 39.3 million viewers, an increase of 3.7 percent from the 37.9 million recorded a year ago, Walt Disney Co. (DIS)’s ABC network said, citing Nielsen data.

The audience was the largest for the telecast since 2010, ABC said today in an e-mailed statement. The show recorded a rating of 11.7 in the 18-to-49-year-old age group that advertisers seek.

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net


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