Bloomberg News

Adobe Releases Photo-Editing Software for Apple’s IPad

February 27, 2012

Adobe Systems Inc. (ADBE), taking another step toward making its software more compatible with Apple Inc. (AAPL)’s devices, released a pared-down version of Photoshop editing software for the iPad.

Photoshop Touch, a tablet-computer version of Adobe’s Photoshop, includes features for combining images and applying photo effects to create printed pages and websites. The software, which already runs on Google Inc.’s Android operating system, will sell for $9.99 in Apple’s iTunes App Store. Adobe planned an announcement today to mark the start of the Mobile World Congress, scheduled to run through March 1 in Barcelona.

Adobe, the largest maker of graphic-design software, is delivering more tablet- and Web-based versions of programs as it moves beyond personal-computer software. The San Jose, California-based company is also adapting products for the increasingly popular HTML 5 programming language and cloud- computing software.

The changes are intended to accommodate an industry shift away from Adobe’s older Flash technology and ensure that Adobe programs run on devices from Apple, which had barred Flash from iPhones and iPads.

In addition to the iPad version of Photoshop Touch, Adobe released a test version of Air software that lets Flash developers create applications running on Android and on Apple’s iOS operating system.

Game Performance

Air 3.2 includes the ability for applications to use graphics processors in tablets and smartphones to improve the performance of games, Danny Winokur, an Adobe vice president, said in a telephone interview. The final version of the software will be released in March.

Another new product, Project Primetime, will let broadcasters publish copy-protected Internet videos while enjoying the ability to insert ads and measure viewership.

Adobe’s creative-solutions division supplied 41 percent of the company’s gross profit last quarter and delivered a gross margin of 97 percent, according to data compiled by Bloomberg. In November, Adobe said it would concentrate its development and sales on digital publishing and advertising to seek new revenue streams.

The company’s Digital Publishing Suite is used by companies such as Martha Stewart Omnimedia Inc. (MSO) and Conde Nast Publications to create tablet-computer versions of magazines. Readers downloaded about 16 million digital issues created with the software in the past 12 months, Winokur said.

Adobe fell less than 1 percent to $33.27 at the close in New York. The shares have lost 3.9 percent in the past 12 months.

To contact the reporters on this story: Aaron Ricadela in San Francisco at aricadela@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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