(Updates with share price in the last paragraph.)
Feb. 23 (Bloomberg) -- “The Hunger Games,” the first film in a young-adult movie series from Lions Gate Entertainment Corp., set a first-day record for advance sales on Fandango, the ticket-selling site owned by Comcast Corp.
The picture, about teens forced to fight to the death on live television, yesterday broke the record held by “The Twilight Saga: Eclipse,” Fandango said today in a statement. The “Twilight” mark was set on May 14, 2010.
The company didn’t report how many tickets were purchased. It said hundreds of showtimes for the March 23 opening have sold out. Lions Gate, based in Vancouver and run from Santa Monica, California, is planning four films based on the Suzanne Collins book series. The company purchased Summit Entertainment in January, acquiring the studio behind the blockbuster “Twilight” teen vampire romance movies.
Lions Gate, also producer of cable TV’s “Mad Men” series, rose 2.8 percent to $12.90 at the close in New York. The stock has risen 50 percent since the company announced the Summit acquisition on Jan. 13.
--Editors: Rob Golum, Jeffrey Tannenbaum
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