Bloomberg News

Nokia Said to Expand Lineup With Entry-Level Smartphones

February 22, 2012

(Updates with shares in final paragraph.)

Feb. 22 (Bloomberg) -- Nokia Oyj, the world’s biggest maker of mobile phones, plans to expand its handset lineup to attract hobby photographers and first-time smartphone users at the World Mobile Congress in Barcelona next week.

Nokia’s products at the fair will include a camera-focused phone running its 10-year-old Symbian operating system, according to two people familiar with the plan, who asked not to be identified before the unveiling. The Espoo, Finland-based manufacturer will also present lower-priced, entry-level smartphones, they said. Susan Sheehan, a Nokia spokeswoman, declined to comment.

This year is the first since 2009 that Nokia has a booth at the annual Barcelona show. For the past two years, the company has held off-site press conferences during the event, including Chief Executive Officer Stephen Elop’s session last year to explain Nokia’s new strategy and his decision to adopt Microsoft Corp.’s Windows Phone.

Elop is betting Nokia can sell Windows Phones fast enough to compensate for the Symbian line it’s phasing out. Nokia’s Lumia, which started selling in Europe and is expanding into markets such as India and China where the smartphone battle is its early stages, has sold more than 1 million units, Nokia said in January.

Nokia fell 0.2 percent to 4.21 euros at 4:54 p.m. in Helsinki.

--With assistance from Diana ben-Aaron in Helsinki. Editors: Robert Valpuesta, Kenneth Wong.

To contact the reporter on this story: Cornelius Rahn in Frankfurt at crahn2@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net


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