Bloomberg News

Fashion Week Scene: Elettra Wiedemann, Russell Simmons, Nemcova

February 16, 2012

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Feb. 16 (Bloomberg) -- New York Fashion Week ends today, leaving us with some quirky memories.

Last night Junk Food Clothing presented its collection of T-shirts inspired by the board game Monopoly.

There was plenty of Monopoly money on the white Astroturf runway at the Metropolitan Pavilion in Chelsea.

Mr. Monopoly -- model Josh Holland -- strutted down in a top hat, cane and velvet coat by Andrew Charles, doing a “swag step,” which he described as “feeling like a million bucks.”

Then came a model in a white T-shirt with a red-glitter question mark, just like the “Chance” spot on the Monopoly board. Another’s tee bore a faded pink-and-lavender railroad car.

The company showed 11 designs by artist Aaron Rose. They will be priced at $45 to $70 and available for sale next month, said Andrei Najjar, Junk Food Clothing’s vice president in charge of marketing and brand strategy.

Buyers at Kitson, the hip Los Angeles boutique, had the idea to bring the board game to life. Junk Food Clothing, which sells at Kitson, then made a licensing agreement with Hasbro, which produces the game that’s been taking hours to play since 1935. Junk Food Clothing has 5,600 designs and 800 licenses, said Najjar.

The show stealer, though, was the Cairn terrier named Milo who accompanied the model posing as a banker.

Nemcova, Adele

Russell Simmons on Tuesday offered another kind of distraction from Fashion Week: a Valentine’s Day-themed benefit luncheon for the Rush Philanthropic Arts Foundation.

There were models in the room, including Petra Nemcova, Arizona Muse and Andi Muise. But children participating in the foundation’s arts programs had the spotlight, performing a dance to Adele’s “Rolling in the Deep.”

Soledad O’Brien helped coax $23,000 in donations from guests, to support arts-education programs for 2,300 children and teenagers.

“Many people think fashion is superficial,” said Nemcova, founder of the Happy Hearts Fund, which helps rebuild schools after natural disasters. “From my experience, because we work on a beauty, exterior level, people are looking for something meaningful on the inside.”

Meanwhile, Elettra Wiedemann, a model and London School of Economics graduate, set up a temporary restaurant called Goodness to benefit City Harvest.

Food for Thesis

The pop-up eatery served lunch from Saturday to Tuesday inside the restaurant Robert at the Museum of Arts and Design.

Wiedemann wrote her LSE thesis (for which she earned distinction) on feeding urban populations, so she wanted to support a charity that helps feed New York’s hungry.

“The ability to say no to food is a luxury,” said Wiedemann Saturday after lunch with her mom, Isabella Rossellini. “Goodness is an opportunity to celebrate the abundance we have.”

Alain Allegretti, chef of La Promenade des Anglais, had some dishes on the menu.

“I have a kale salad, which sounds good, but it’s bad,” he said. “I added candied walnuts, prosciutto and a pomegranate dressing.”

(Amanda Gordon is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)

--Editors: Jeffrey Burke, Lili Rosboch.

To contact the writer on this story: Amanda Gordon in New York at agordon01@bloomberg.net or on Twitter at @amandagordon.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.


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