Bloomberg News

Valentine Sales Are Record for Amazon-Backed Site in Turkey

February 15, 2012

(Updates with Hummingbird investment in fifth paragraph.)

Feb. 15 (Bloomberg) -- Ciceksepeti.com, the Turkish flower delivery website that is 18 percent owned by Amazon.com Inc., had record sales on Valentine’s Day yesterday with orders about 20 times the site’s daily average, founder Emre Aydin said.

The company shipped 60,000 orders and sold 600,000 roses it imported from the Netherlands for the day, Aydin said in an interview in Istanbul.

Ciceksepeti revenue may double this year and deliveries for Mother’s Day, May 13, are likely to surpass those for Valentine’s, Aydin said without giving a sales figure. The company has about 90 percent of the online flower delivery business in Turkey, he said.

The company is looking at acquisitions of other gift websites in Turkey, he said. Gifts and gourmet food will probably rise to about 25 percent of total revenue by year end from 12 percent today and may surpass flower sales “within a few years,” he said.

Ciceksepeti.com, founded in 2006, received an investment from Antwerp-based venture capital fund Hummingbird Ventures last year, Aydin said.

--Editors: Tim Farrand, Alan Purkiss

To contact the reporter on this story: Benjamin Harvey in Istanbul at bharvey11@bloomberg.net

To contact the editor responsible for this story: Gavin Serkin at gserkin@bloomberg.net


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