Bloomberg News

Vodafone Sees German Market Resuming Growth as LTE Boosts Data

February 12, 2012

Feb. 12 (Bloomberg) -- Vodafone Group Plc forecast that Germany, western Europe’s biggest mobile-service market, will resume growth after years of stagnation as the introduction of faster networks spurs data use.

“Data growth will be so dramatic that, despite all the discussion about termination charges and despite the competition, this will once again be a big and well-off growth market,” Friedrich Joussen, chief of Vodafone’s German business, told reporters late Feb. 9 in Dusseldorf.

Vodafone will price mobile-phone access to its faster so- called long-term evolution, or LTE, network at a premium of 10 euros ($13.20) a month for its two most expensive packages, he said. The company last week said it will be the first wireless provider to offer LTE phones in Germany.

The German wireless market is the largest national market for Newbury, U.K.-based Vodafone. It has shrunk twice in the last three years and is estimated to grow 0.9 percent this year, according to Maurice Shahd, a spokesman at Bitkom, the country’s technology and telecommunications association. Revenue has been under pressure by regulators seeking to cut termination charges, which is the fee operators are allowed to charge for calls coming into their networks.

--Editor: Jonas Bergman

To contact the reporter on this story: Cornelius Rahn in Frankfurt at crahn2@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net


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