NBC Says Super Bowl Live Stream Drew 2.11 Million Online Viewers
February 08, 2012, 2:59 AM ESTBy Andy Fixmer
Feb. 7 (Bloomberg) -- NBC’s live stream of the Super Bowl attracted 2.11 million users, the network said.
The game was the most-watched single online sporting event, NBC, a unit of Comcast Corp., said today in an e-mailed statement, citing data from researchers Omniture and mDialog.
To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net
To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net
