Bloomberg News

SAP to Offer Hana Analytic Software to Smaller Companies in 2012

February 07, 2012

Feb. 7 (Bloomberg) -- SAP AG, the biggest maker of business-management software, is extending the reach of its Hana real-time analytics product by offering the technology to smaller companies this year.

Hana, which lets users analyze data in a computer’s memory instead of through slower disk drives, will become available to customers of SAP’s Business One and Business All-in-One packages suited to smaller enterprises, the Walldorf, Germany-based company said today in a statement. Selected clients will receive the products by the end of the month, with general access planned in the course of 2012.

SAP forecast last month that operating profit will rise as much as 11 percent this year as Hana as well as mobile applications and on-demand software boost sales. Sales from Hana will probably more than double from the 160 million euros ($210 million) posted last year, when it was introduced, co-Chief Executive Officer Bill McDermott said on Jan 25.

“Small and medium-sized companies need both a simplified IT landscape and the ability to process complex data in real time,” Chief Technology Officer Vishal Sikka said in the statement. Almost 80 percent of the company’s customers are smaller companies, he said.

--Editors: Tom Lavell, David Risser

To contact the reporter on this story: Cornelius Rahn in Frankfurt at crahn2@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net


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