Bloomberg News

JCDecaux Reports 2011 Sales Growth on Surge in Asian Marketing

January 26, 2012

Jan. 26 (Bloomberg) -- JCDecaux SA, a French outdoor advertising company, said sales in 2011 rose 4.8 percent, boosted by revenue from the Asia-Pacific area.

Sales climbed to 2.46 billion euros ($3.23 billion) from 2.35 billion, the company said in a statement. That was in line with the average estimate of 18 analysts surveyed by Bloomberg.

JCDecaux, based in Neuilly-Sur-Seine outside Paris, said sales from the Asia-Pacific region grew by 20 percent. That offset a decline in North America and slower growth in its European markets, which account for most of the company’s revenue.

The company makes almost half of its money from street furniture with ads that appear on objects such as bus shelters, toilets, trash bins and benches. Sales in that group grew 2.8 percent to 1.18 billion euros. The transport business, including ads in airports and train stations, gained 13 percent to bring in 874.8 million euros. Billboards shrank 3.8 percent to 409.2 million euros.

JCDecaux rose 1.6 percent to 19.30 euros in Paris trading today. The stock has declined 14 percent in the past 12 months.

--Editors: Robert Valpuesta, Simon Thiel.

To contact the reporter on this story: Amy Thomson in London at athomson6@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net


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