Jan. 24 (Bloomberg) -- T4F Entretenimento SA, the Brazilian live-entertainment company whose name stands for Time For Fun, fell 0.5 percent to 12.66 reais at the close of trading in Sao Paulo.

T4F earlier gained as much as 1.9 percent after Banco BTG Pactual SA reiterated its “buy” recommendation and said concerts by Lady Gaga and Madonna are boosting the outlook for revenue.

--Editor: Glenn J. Kalinoski

To contact the reporter on this story: Ney Hayashi in Sao Paulo at ncruz4@bloomberg.net

To contact the editor responsible for this story: David Papadopoulos in New York at papadopoulos@bloomberg.net