Bloomberg News

Obama Speech to Embrace Manufacturing Rebirth for Job Creation

January 24, 2012

Jan. 24 (Bloomberg) -- President Barack Obama tonight will lay out what he calls a “blueprint” for revitalizing the economy, emphasizing a rebirth for U.S. manufacturing, bolstering domestic energy production and training workers.

In his third State of the Union address before a joint session of Congress, Obama will focus on economic concerns in an election-year speech that sets policy priorities as it lays out themes for his re-election campaign.

The speech will include “the principles that President Obama has brought to public service since he began his career in public service,” White House press secretary Jay Carney said yesterday without giving specifics. “And I’m sure that the campaign is focused on those same ideas, because they are working to get the president re-elected.”

While administration officials have promised the address will include new proposals, Obama is unlikely to get major initiatives enacted before the November election, which will also decide control of the House and Senate. The speech is sandwiched between the Republican presidential primary in South Carolina on Jan. 21 and the Florida primary on Jan. 31.

Obama also will be constrained this year by efforts to reduce the nation’s long-term debt. Last year’s deficit of $1.3 trillion was third-highest as a share of the economy since 1945.

The president is scheduled to deliver the televised address at 9 p.m. Washington time. The Republican response will be delivered by Indiana Governor Mitch Daniels, who flirted last year with running for president.

Little New

Douglas Holtz-Eakin, an economic policy adviser to Republican candidate John McCain in 2008, said he expects Obama will offer little new and instead “talk about the sad state of the middle class and the Republicans’ plans are going to make it worse.”

Obama previewed his message in a Dec. 6 speech in Osawatomie, Kansas, that invoked the populism of President Theodore Roosevelt. Economic inequality has left millions of Americans feeling that “the basic bargain that made this country great has eroded,” he said.

That means more “fairness” is needed in the tax code and in making sure that financial firms play by the same rules as other businesses, according to Obama. More details will be in the president’s 2013 budget, which will go to Congress Feb 13.

Republicans say they are ready for a fight.

‘Same Old Policies’

“It sounds to me like the same old policies that we’ve seen,” House Speaker John Boehner said on the “Fox News Sunday” program on Jan. 22.

“More spending, higher taxes, more regulations -- the same policies that haven’t helped our economy,” the Ohio Republican said. “If that’s what the president is going to talk about Tuesday night, I think it’s pathetic.”

Obama also will devote a section of his speech to U.S. energy production. In a video to supporters over the weekend he said economic growth can be “fueled by homegrown and alternative energy sources.”

Last March he called for new incentives to boost production of oil, natural gas and biofuels, tougher fuel-efficiency standards for vehicles and greater reliance on cleaner sources of energy, including nuclear power.

An Interior Department report last year the Gulf of Mexico alone may have as much as 11.6 billion barrels of untapped crude -- enough to meet U.S. demand for almost two years -- and 59.2 trillion cubic feet of natural gas. He’s also endorsed extracting gas from shale as long as it is done in a way that is environmentally sound.

Economic Outlook

In talking about the economy, Obama may point to signs of a rebound.

The unemployment rate in December dropped to 8.5 percent, a three-year low, and employers expanded payrolls by 200,000, showing the job market is gaining momentum. Employers added 853,000 jobs in the second half of 2011, compared with 782,000 in the first six months. Manufacturing output climbed 0.9 percent, the biggest gain since December 2010, according to Federal Reserve data.

Gross domestic product, the value of all goods and services produced, rose at a 3 percent annual rate in the final three months of 2011 after advancing 1.8 percent in the previous quarter, according to the median forecast of 64 economists surveyed by Bloomberg News before the Commerce Department’s Jan. 27 release.

Flying West

Obama will leave the morning after the State of the Union for a three-day trip to Iowa, Arizona, Nevada, Colorado and Michigan, all battlegrounds in the election.

To talk about manufacturing, Obama tomorrow will stop at Conveyor Engineering & Manufacturing in Cedar Rapids, Iowa, which makes screw-type conveyors for moving materials such as feed, grain and chemicals for farming and processing facilities.

Later in the day he’s scheduled to visit Chandler, Arizona, about 20 miles (32 kilometers) southeast of Phoenix, where Intel Corp. has a manufacturing plant. The world’s largest chipmaker says the facility employs 9,700 people.

Obama’s 2011 State of the Union was watched live by 42.8 million viewers on ABC, CBS, Fox, NBC, Telemundo, Univision, CNN, Centric, CNBC, Fox News Channel and MSNBC, according to Nielsen data. That was down 11 percent from 2010 and 18 percent from Obama’s first address to Congress in 2009. He has so far failed to garner TV audiences to match the most-watched addresses by George W. Bush and Bill Clinton.

Obama’s campaign plans to use social media to spread the messages in his speech. The president plans an online video chat on Jan. 30 on the White House page on Google Plus and the whitehouse.gov website.

--With assistance from Julianna Goldman, Alex Kowalski and Eric Martin in Washington. Editors: Joe Sobczyk, Steven Komarow

To contact the reporters on this story: Roger Runningen in Washington at rrunningen@bloomberg.net; Margaret Talev in Washington at mtalev@bloomberg.net

To contact the editor responsible for this story: Steve Komarow at skomarow1@bloomberg.net


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