Bloomberg News

Nokia Fined $57,600 for Spamming Australian Customers With Texts

January 24, 2012

Jan. 24 (Bloomberg) -- Nokia Oyj, the world’s largest maker of mobile phones, agreed to pay A$55,000 ($57,600) for spamming customers in Australia with text messages.

The company agreed to the payment after an investigation by the Australian Communications and Media Authority, according to a statement on the watchdog’s website.

Customers complained that they were getting unwanted “tips” messages from Nokia that didn’t explain how to unsubscribe from them, according to the statement. The authority is responsible for regulating Australia’s Spam Act, which makes it illegal to send unsolicited commercial electronic messages, including mobile texts.

“Some businesses are still not getting SMS marketing right,” ACMA Acting Chairman Richard Bean said in the statement. “The same rules apply for SMS marketing as for e- mail marketing and the same rules apply to all businesses, big and small.”

The company is conducting an independent audit of its text marketing processes in Australia, Nokia said in an e-mailed statement. “Should any changes be recommended to ensure ongoing compliance with the Spam Act, then we will implement them,” it said.

--Editors: Simon Thiel, Robert Valpuesta.

To contact the reporter on this story: Diana ben-Aaron in Helsinki at dbenaaron1@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net


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