Bloomberg News

Netflix Replaces Marketing Chief After User Revolt

January 23, 2012

(Corrects Friedland’s previous role in final paragraph.)

Jan. 20 (Bloomberg) -- Netflix Inc., the mail-order DVD and movie-streaming service, is replacing its top marketing exective after a customer revolt over changes to prices and terms.

Leslie Kilgore, chief marketing officer for the past 12 years, will leave that post and join the board, Los Gatos, California-based Netflix said today in a statement. She will be replaced by Jessie Becker on an interim basis while the company searches for a permanent replacement.

Jonathan Friedland, who joined Netflix as vice president of global corporate communications in February, was named chief communications officer.

--Editor: Anthony Palazzo

To contact the reporter on this story: Anthony Palazzo in Los Angeles at apalazzo@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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