Jan. 6 (Bloomberg) -- Sprint Nextel Corp. combined sales and marketing for its business and consumer divisions, placing them under managers from the business side, and announced the departure of four executives.
The third-largest U.S. wireless-phone service named Paget Alves, president of business markets, as its new chief sales officer, according to a company memo outlining the changes. Bill Malloy was promoted to chief marketing officer, responsible for both consumer and business markets.
“As the wireless market has evolved, the lines between consumers and businesses have blurred,” Sprint Chief Executive Officer Dan Hesse said in the memo. “We believe that we no longer need to support two separate business units (consumer and business), and that it is more logical now to evolve to unified marketing and sales organizations.”
As a result of the reorganization, Robert H. Johnson, Danny Bowman, John Carney and Chris Rogers will leave the company, spokesman Scott Sloat said in an interview. The news was first reported by Reuters.
Johnson was president of Sprint’s consumer unit, while Bowman was president of the Integrated Solutions Group, which works with business and public-sector customers. Carney ran Sprint’s consumer marketing, and Rogers was responsible for corporate development and spectrum.
“What we are doing is just simplifying the business,” Sloat said. “We are not planning on major closings or job reductions.”
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