Bloomberg News

Sony PlayStation Vita Sales Fall, Researcher Media Create Says

January 03, 2012

Dec. 30 (Bloomberg) -- Sales of Sony Corp.’s PlayStation Vita, the company’s latest handheld game machine, declined last week after initial demand at the product’s debut, according to a researcher Media Create Co.

Sales totaled 72,479 units during the week ended Dec. 25, down from 324,859 units sold during the two days after the Dec. 17 introduction of the product, the Tokyo-based researcher said on its website, without citing anyone.

The device, with a 5-inch display using OLED, or organic light-emitting diode, technology and touch pads, had sold out in pre-ordering in Japan, Andrew House, chief executive of Sony’s game unit, said earlier this month. Sony introduced Vita, the first major overhaul of the handheld since the PlayStation Portable went on sale in 2004, after its bigger rival Nintendo Co. cut the price for its flagship 3DS model.

Satoshi Fukuoka, a spokesman for Sony’s game unit in Tokyo, declined to comment on the research report.

3DS was the best-selling game device in Japan during the week with 482,200 units sold, a 31 percent gain from a week earlier, according to Media Create.

--Editors: Anand Krishnamoorthy, Dave McCombs

To contact the reporter on this story: Mariko Yasu in Tokyo at myasu@bloomberg.net.

To contact the editor responsible for this story: Anand Krishnamoorthy at anandk@bloomberg.net.


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