Bloomberg News

New York Times Sends Offer to 8 Million People by Mistake

December 29, 2011

(Updates with number of recipients in first paragraph.)

Dec. 28 (Bloomberg) -- New York Times Co. said it erroneously sent an e-mail to about 8 million subscribers and potential customers offering a 50 percent discount, after earlier describing the note as having been sent by someone else.

The message “should have been sent to a very small number of subscribers, but instead was sent to a vast distribution list made up of people who had previously provided their e-mail address to the New York Times,” Eileen Murphy, a company spokeswoman, said in an e-mail. The message was intended for about 300 people.

Earlier today, Times Co. said on its Twitter page that the e-mail wasn’t from the company. The e-mail is addressed to “Home Delivery Subscriber” and includes a phone number and an offer code. The note, meant for subscribers of the company’s namesake newspaper that had recently requested to cancel home delivery, offers 50 percent off for 16 weeks.

Times Co. won’t extend the offer to all customers that received the e-mail, Murphy said. A New York Times employee sent the e-mail, spokeswoman Danielle Rhoades Ha said in a phone interview.

Times Co. fell 1.2 percent to $7.67 at the close in New York. The shares have dropped 22 percent this year.

--Editors: Ville Heiskanen, James Callan

To contact the reporter on this story: Alex Sherman in New York at asherman6@bloomberg.net.

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net


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