Bloomberg News

Amazon Plans Software Update to Improve Kindle Fire Screen

December 12, 2011

(Updates with user complaints in third paragraph.)

Dec. 12 (Bloomberg) -- Amazon.com Inc., the largest Internet retailer, said it will release a software update for the Kindle Fire tablet to improve performance, make touch navigation easier and let users choose what items are displayed.

The update will be available online in less than two weeks, Seattle-based Amazon said in an e-mailed statement.

Users have complained on Amazon’s website that the screen is difficult to navigate, scrolling is “jittery,” and there is no way to lock the device to keep others from using it. Amazon unveiled the Kindle Fire, which has a 7-inch display and sells for less than half the price of Apple Inc.’s least-expensive iPad, on Sept. 28 in a bid to erode Apple’s dominance.

“As with all of our products, we continue to make them better for customers with regular software updates,” Kinley Pearsall, a spokeswoman for Amazon, said in the statement.

While some Kindle Fire users have cited problems, 2,292 customers on Amazon’s website have given the tablet the highest product rating of five stars -- a larger number of buyers than all those who have given it one, two or three stars combined. The device has an average rating of four stars.

Amazon fell $4.83, or 2.5 percent, to $188.20 at 1:54 p.m. in New York. The shares had gained 7.2 percent this year before today.

--Editors: Jillian Ward, Nick Turner

To contact the reporter on this story: Danielle Kucera in San Francisco at dkucera6@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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